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About DMSJ

DMSJ provides brand owners a solution to protect your brand reputation and profits, by ensuring your customers purchase an original product, rather than a counterfeit and rewards them through loyalty points.

Counterfeit products are a huge threat to brand owners. Risks vary by product sector and local market conditions, it’s a growing problem that brand owners are finding increasingly affects brand reputation customer loyalty and profits.

Law enforcement is almost always ineffective at prevention of products being counterfeited. Detection of fakes usually becomes the unofficial responsibility of the brand owners. Law enforcement is typically only involved in the prosecution of counterfeiters.

As product authentication solutions and technologies evolve, so does the knowledge and the effort made by the product counterfeiters. Every known product validation or authentication mechanism has been copied or cracked, and applied to counterfeit products, making it more difficult for consumers to determine authenticity.

Our goal is to create a solution that cannot be cracked, copied, replicated or faked.

Platform Features

DMSJ Consumer App
DMSJ Consumer App

The DMSJ app allows consumers to engage with your brand, by authenticating products by simply opening the app and scanning the NFC tag fixed to the product.

Reward Loyalty Points
Reward Loyalty Points

Beyond authenticity, loyalty points can be collected by consumers as a reward for authenticating their products.

NFC Tags
NFC Tags

NFC tags are attached to individual products, on each tag is an encrypted code to identify the product. As the product travels through the custody chain, scanning the tag adds a new transaction to the blockchain ledger.

Secure Infrastructure
Secure Infrastructure

Product and tag data is securely hosted in a distributed multi-layered hosting environment, while each scan on your product gets recorded into an encrypted blockchain.

Blockchain
Blockchain

During the products journey to your customers hands, each step of the custody chain is recorded into a blockchain, to allow secure authentication of the products origin and custodians.

API Framework
API Framework

An extensive suite of APIs provides an accessible framework on which to customize the DMSJ platform to the specific needs of brand owners and the unique custody chain for your products.

DMSJ loyalty points system engages your customer to authenticate their products.

The Technical Framework

User Layer
User Layer
  • Consumers
  • Custodians
  • Brand Owners
Application Layer
Application Layer
  • DMSJ website/app
  • 3rd party website/apps
  • DMSJ product/tag admin platform
Service Layer
Service Layer
  • Points API
  • Custom Custodian API
  • Product/tag API
Core Blockchain Layer
Core Blockchain Layer
  • Custody Chain
  • Encryption
  • Distributed Ledger
External Storage
External Storage
  • Amazon S3
  • Off-chain storage

DMSJ APP

Home

The home screen displays a scan tag button to allow users to scan an NFC tag on the product they have purchased.

Product Authentication

By scanning a product, the app will check the authentication of the product, and provide the customer with a clear result on the authenticity of the product.

Product Details

The customer is also presented with detailed information on the product, revealing the origin of the product, the points of contact during its journey and the physical locations it has travelled to arrive in your customers hand.

DMSJ Points

Once the product has been sold, the customer can log in and collect points as a reward for authenticating it. This can be controlled on a product-by-product basis by the brand owners.

Rewards

Once the customer has earned enough points, those points can be converted into coupon codes to be used on partner stores.

Key Use Cases

Luxury Goods
Luxury Goods

Luxury goods including haute couture clothing, accessories, luggage, watches, clothes, jewellery and cosmetics.

Pharmaceutical
Pharmaceutical

Pharmaceutical products including medicines, laboratory consumables, medical equipment and surgical supplies

Baby & Infant
Baby & Infant

Baby, infant and child consumables including baby milk formula, baby food, pediatrics medicines and vitamins.

Sporting Goods
Sporting Goods

Baby, infant and child consumables including baby milk formula, baby food, pediatrics medicines and vitamins.

Alcohol
Alcohol

Alcohol (for consumption) including liquors and wines.

Get The App

The First Unbreakable Product Authentication and Customer Engagement tool